firewood, firewood inc, direct marketing agency, digital marketing, online advertising, collateral, branding, San Francisco, database marketing, database management, loyalty programs, affinity programs, direct response marketing, communications, CRM, relationship marketing, customer relationship marketing, advertising, results-based communications, ROI, brand guidelines, customer identification, customer acquisition, customer retention, lead generation, channel optimization, positioning and messaging, logo development, point-of-purchase, point-of-sale, sales promotion, channel marketing, Paul Huber, John Parsons, Bradley Hazelrigg